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NAIDAL

Pioneers of upcycling of fashion in Russia.
The independent fashion brand.
Fashion designer: Alexey Naidenov
Story tale: Olga Tarr
The date of foundation: 21.09.2012
The main concept NAIDAL devoted to travel. In each collection, we create images of travelers, and we are telling about their travels. Esthetics NAIDAL is a combination of styles from different times. In the elements clothing design can be seen the influence of Russian and old Slavic costume.
A distinctive feature design of NAIDAL - it's realism, which is expressed in intentionally battered, shabby form.
"We release the material and give it a second life, through upcycling from leather jackets to completely new products,. This shows how clothes and natural materials make their journey through time and fit into new forms."